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Wednesday, 30 January 2008 |
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By Kevin Sinclair
 Marketing on the Internet is for the purposes of reaching out to potential customers in the form of advertising. Creativity such as designing, development and technical aspects such as marketing and advertising are required. Some of the different facets of Internet marketing include:
- Affiliate marketing,
- Email marketing,
- Search engine marketing,
- Interactive advertising,
- Sales,
- Public relations,
- Information management, and
- Customer service.
Ever since the Internet arrived, it has been widely used for all kinds of different purposes. As well as the advantages of Internet, it has also helped in doing business, shopping, etc, all from the comfort of your own home. Research shows that a quarter of Internet users actually shop online. The Internet has also assisted in the growth of electronic commerce, with Internet marketing being part of electronic commerce.
There are certain inspirations for Internet marketing that provide direct marketing techniques such as radio and television commercials, mails and newsletters. These involve direct response marketing strategies and are growing rapidly. There are |
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Last Updated ( Wednesday, 30 January 2008 )
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Wednesday, 30 January 2008 |
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By Bruno Auger
 Increasingly, Affiliate Marketing has become an integrated part of company's business plans. Successful e-commerce companies like Amazon and CDNow (through their BuyWeb programme) owe their success to this simple, yet incredibly effective, marketing model.
What Is Affiliate Marketing?
In its most basic form, Affiliate Marketing is a form of revenue share where the affiliate (or publisher) is paid a commission based on visitors, sales, subscriptions or registrations that have come to the merchant through the affiliate's efforts.
How does Affiliate Marketing work?
Google's AdSense is a very well known form of Affiliate Marketing, and serves as a good example of how it works. Every time you or I click on a Google advert at a site, the site owner is paid a set amount of money for the click. This is known as a Cost-Per-Click model (CPC.) However, Google's Affiliate Marketing model is unique because it is based on contextual advertising. Every banner or advert is based on the affiliate's website content. This, and the fact that Google monitors the clicks, has made CPC work very well for Google.
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Last Updated ( Wednesday, 30 January 2008 )
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